Our Story
When Roots Are Strong, It Shows
Rootist is born from biotechnology and designed for the connection between roots, scalp, and hair. Caring for all three helps your strongest, healthiest hair take root.
Our Science
A Biotech Breakthrough
We’ve harnessed the ancient power of fermentation in our Rootbiomic Ferment™, a proprietary multivitamin superfood designed for the fundamental wellness of ROOTS, SCALP, AND HAIR to transform from root to tip.
Our Products
The Ultimate Wellness Ritual for ROOTS+SCALP+HAIR
We make green, scientifically formulated haircare. Our products are vegan, cruelty-free, and made without parabens, phthalates, and silicones.
Our Promise
Guided by
Eco-mitments
Just like roots, scalp, and hair are connected, so are we. And because our collective actions and choices matter, we are working to reduce our impact at every step in our products’ life cycles to make sustainability a holistic part of self-care and wellness.
We believe
- there is beauty in biology
- that roots, scalp & hair should be treated as one connected ecosystem
- in driving changes that improve the care of both people & planet
- ingredients & packaging should be chosen with great care for safety, efficacy & sustainability